Online shopping behavior in the United States

Statistics report about online shopping behavior in the United States

Online shopping behavior in the United States

This report has been compiled to provide statistical information about online shopping behavior of consumers in the United States. It presents information on shopping habits in general, with focuses on online shopping, how consumers shop online versus offline, online returns, and holiday shopping.

Table of contents

Overview

6
  • Premium Statistic Quarterly e-commerce share in total U.S. retail sales 2010-2023
  • Premium Statistic Quarterly U.S. e-commerce retail sales 2009-2023
  • Premium Statistic Penetration rate of e-commerce in the U.S. 2020-2029
  • Premium Statistic E-commerce as share of total retail sales in the U.S. 2019-2027
  • Premium Statistic ACSI - U.S. customer satisfaction with online retail as of 2022
  • Basic Statistic ACSI - U.S. customer satisfaction with Amazon.com as of 2022

Offline versus online shopping

7
  • Premium Statistic Retail sales channel share in the United States 2022-2026
  • Premium Statistic Consumers that would shop mostly online vs. offline worldwide 2023, by country
  • Premium Forecast Sources of inspiration for new products in the U.S. 2023
  • Premium Forecast Sources of information about products in the U.S. 2023
  • Premium Forecast Online vs. offline purchases by category in the U.S. 2022
  • Premium Forecast Online vs. offline product research by category in the U.S. 2022
  • Premium Statistic Types of apparel and footwear consumers prefer to buy online vs. offline U.S. 2022

Online shopping behavior

6
  • Premium Forecast Most popular categories for online purchases in the U.S. 2023
  • Premium Forecast Drivers of online purchases in the U.S. 2022
  • Premium Statistic Foreign countries where U.S. shoppers last bought online 2023
  • Premium Statistic Cart abandonment rate in the United States 2023
  • Premium Statistic Delivery costs likely to deter D2C shoppers in the U.S. 2022
  • Premium Statistic Brand opinion change for shopping apps among U.S. consumers 2023

Online returns

4
  • Premium Statistic Impact of eliminating free returns on purchase likelihood in the U.S. 2022
  • Premium Statistic Inclination to shop with a company offering sustainable shipping in the U.S. 2022
  • Premium Statistic Places where consumers believe returned products end up in the U.S. 2022
  • Premium Statistic Concern over the environmental impact of free returns in the U.S. 2022, by generation

Holiday shopping habits

8
  • Premium Statistic In-store vs. online holiday shopping plans in the U.S. 2015-2022
  • Basic Statistic U.S. consumers' preferred types of retailers for holiday shopping 2023
  • Premium Statistic Share of online vs. in-store holiday spending in the United States 2023
  • Premium Statistic Products consumers plan to buy online on Black Friday in the U.S. 2023, by gender
  • Premium Statistic Products consumers intending to buy on Cyber Monday in the U.S. 2022, by gender
  • Premium Statistic Holiday online shopping intention in the U.S. 2023
  • Premium Statistic Valentine’s Day online shoppers in the U.S. 2017-2023
  • Premium Statistic Sephora and Ulta's online D2C holiday sales share in the US 2019-2022

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