Distilled Spirits Brand Report 2014

This publication is a statistical report, published by Drinks International, that ranks spirit and liquor brands of sales (shipments) of one million 9 liter cases or more. The brands are classified into various categories based on their sales volume: "Domestic/Regional" applies if 90 percent or more of volumes are sold in a specific country; "Regional" applies where 80 percent or more of volume are sold in a specific region and "Global" in instances where sales are in at least two regions and no more than 80 percent in any one region.