U.S. media consumer behavior study 2014

The study shows media consumer behavior in the United States as of March 2014. CBS, on the basis of Nielsen and Cambridge Group data, created a report that is focused on the change and development of TV viewing habits among U.S. consumers and its relation to advertising consumption. The study includes statistics on TV viewing by mode of access, new technologies usage and viewer types. In addition, the report offers case studies that present advertising effectiveness of specific brands during CBS primetime programming.