Third-party cookie deprecation

Statistics report on third-party cookie deprecation

Third-party cookie deprecation

This dossier has been compiled to provide statistical information about third-party cookie deprecation worldwide, its impact on the advertising market, as well as the update and experiences with alternative solutions that are being tested. The report also offers insight into the U.S. and UK market.

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Privacy

Table of contents

Overview

5
  • Premium Statistic Leading marketing concerns worldwide 2023
  • Premium Statistic Leading digital advertising concerns worldwide 2023
  • Basic Statistic Share of global marketers who believe that cookie deprecation will occur in 2024
  • Premium Statistic Global market share held by internet browsers 2012-2024, by month
  • Premium Statistic Google Chrome market share in largest digital ad markets worldwide 2024

Solutions

4
  • Premium Statistic Share of businesses ready for cookie deprecation worldwide 2023
  • Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2023
  • Premium Statistic Satisfaction with solutions to replace 3rd-party cookies worldwide 2023
  • Premium Statistic Criteria used for selecting 3rd-party cookie replacement solutions worldwide 2023

Impact

6
  • Premium Statistic Concern regarding the impact of cookie deprecation on business worldwide 2023
  • Premium Statistic Issues cookie replacement solutions are supposed to solve worldwide 2023
  • Premium Statistic Impact of third-party cookie deprecation on the ad industry worldwide 2023
  • Premium Statistic Anticipated impact of cookie deprecation on business revenue worldwide 2023
  • Premium Statistic Confidence to reach audiences without cookies among marketers worldwide 2023
  • Premium Statistic Changes planned due to cookie deprecation worldwide 2023

Spotlight: United Kingdom

6
  • Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
  • Premium Statistic Preparedness for 3rd-party cookie deprecation in the UK 2023
  • Premium Statistic Use of GA4 in place of 3rd-party cookies in the UK 2023
  • Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by age
  • Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
  • Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group

Spotlight: United States

10
  • Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
  • Premium Statistic Preparedness for 3rd-party cookie deprecation in the U.S. 2023
  • Premium Statistic Shifting from third-party cookies to another identity solution in the U.S. 2023
  • Premium Statistic Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
  • Premium Statistic Identity solutions spending in the U.S. 2018-2022
  • Premium Statistic Ad targeting budgets in the U.S. 2023, by data type
  • Premium Statistic Data types used by marketers for transactions with media sellers in the U.S. 2023
  • Premium Statistic Likelihood to opt out of first-party cookies 2023, by age
  • Premium Statistic Likelihood to opt out of cookies 2023, by website type
  • Premium Statistic Share of U.S. consumers with data privacy concerns 2023, by age
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