Mobile payment: Google Pay users in Italy

Consumer Insights report

Mobile payment: Google Pay users in Italy

This report offers the reader a comprehensive overview of Google Pay users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Pay users in Italy (''brand users'') against Italian mobile payment users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on mobile payment: Google Pay users in Italy

  • Google Pay is more popular among Millennials than other mobile payment services
  • Google Pay is more popular among male mobile payment users than female mobile payment users
  • Google Pay has a larger share of users with a medium household income than other mobile payment services
  • Google Pay users are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Learning new things is more important to Google Pay users than to other mobile payment users

Report this content
FURTHER REPORTS

Recommended and recent reports

  • E-commerce in Japan
  • Virtual assistants
  • Streaming in the Philippines
  • Internet usage worldwide
  • Mobile app monetization
  • App stores
  • Mobile social media worldwide
  • Digital health
  • Online dating in the United States
  • Online video in the United States
  • Social media usage in the United States
  • Streaming in the United States
  • Mobile banking in the United States
  • Digital coupons and deals in the United States
  • WhatsApp
  • Content marketing worldwide
  • Music consumption in the U.S.
  • Mobile apps in the United Kingdom (UK)
  • Smartphone market in India
  • Internet usage in Japan

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu