Outerwear market worldwide - statistics & facts

As the name suggests, outerwear is clothing that is intended to be worn on top of other items of clothing, usually worn outdoors to provide warmth or protection from the elements. The main examples of outerwear are coats or jackets. Some sources also include items such as sweatshirts, hoodies, and waterproof trousers. The outerwear market is not necessarily synonymous with the outdoor apparel market, which is generally meant for more active, adventurous activities, although naturally there are significant overlaps.

Market sizes

The overall size of the coats and jackets market worldwide was estimated to be worth over 100 billion U.S. dollars in 2022. The men’s and women’s segment were pretty much equal in size, at an estimated 44 billion dollars, with the rest being made up by the children’s segment. When the coats and jackets market was broken down by country, China was the dominant player in 2022, with a market revenue of over 18 billion dollars. There was a significant gap between the United States in second and Italy in third. The U.S. and China also led the charts in terms of trade, with China the biggest exporter of outerwear, and the U.S. the biggest importer. One significant segment is the luxury outerwear market, which was estimated to be worth approximately 15.7 billion U.S. dollars in 2022. This was forecast to rise by over six billion dollars by 2027.

Leading specialist retailers

The VF Corporation is one of the key players in the outerwear market, as the company owns several well-known brands in the outdoor and activewear segment, The North Face, Napapijri, and Eastpak, to name a few. In 2022, the VF corporation generated revenues of over 5.3 billion U.S. dollars from their outdoor segment, which was just very slightly less than their activewear segment. Operating in a different segment of the outerwear market, Moncler is an Italian luxury brand which specializes in outerwear. In the company’s 2021 financial year, revenues totalled over two billion euros.

U.S. consumers

The U.S. jackets and coats market generated an estimated 13.9 billion dollars in 2022. This was mainly driven by U.S. women, who had an annual average expenditure of 30.43 dollars on coats and jackets. By comparison, men’s average expenditure on coats and jackets was 19.22 dollars. According to a November 2022 survey, most of these consumers were purchasing their outerwear in big-box stores, such as Walmart or Target. Relatively few consumers shopped at specialty brand retailers.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by P. Smith, Dec 18, 2023

Key insights

Average price per unit of women's coats worldwide
57.24 USD
Number of new outerwear styles which arrived on the global market in December 2022
253k
Projected revenue of men's coats worldwide in 2027
56.47bn USD
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Editor’s Picks Current statistics on this topic

Estimated revenue of the coats and jackets market worldwide in 2022, by country (in million U.S. dollars)

Fashion & Accessories

Market revenue of coats and jackets worldwide 2022, by country

Average price per unit of coats and jackets worldwide from 2018 to 2028, by gender (in U.S. dollars)

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Average price of coats and jackets worldwide 2018 to 2028

Leading exporting countries of women's and girls' outerwear worldwide in 2022 (in million U.S. dollars)

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Leading exporters of women's and girls' outerwear worldwide 2022

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