Pay TV market in India - statistics & facts
Key insights
- Leading pay TV growth driver in Asia
- India
Detailed statistics
Largest contributors to pay TV growth in Asia from 2011 to 2020
- Number of pay TV subscribers in India
- 164.1mn
Detailed statistics
Number of pay TV subscribers in India 2016-2026
- Estimated value of Indian television distribution market in 2023
- 502mn INR
Detailed statistics
Value of the television distribution market in India 2016-2023
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Current statistics on this topic
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Global outlook
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Premium Statistic
Pay TV penetration worldwide 2022-2028
Pay TV penetration worldwide 2022-2028
Pay TV penetration rate worldwide from 2022 to 2028
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Global pay TV revenue 2010-2028
Global pay TV revenue 2010-2028
Pay TV revenue worldwide from 2010 to 2028 (in billion U.S. dollars)
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Number of pay TV subscribers worldwide 2021-2023
Number of pay TV subscribers worldwide 2021-2023
Number of pay TV subscribers worldwide from 2021 to 2023 (in millions)
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Number of pay TV subscribers APAC 2021-2022, by country
Number of pay TV subscribers APAC 2021-2022, by country
Number of pay TV subscribers in the Asia-Pacific region in 2021 and 2022, by country or territory (in millions)
Indian pay TV market
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- Premium Statistic TV households in India 2022-2026
- Premium Statistic Value of the TV industry in India 2007-2026
- Premium Statistic Active television subscriptions in India 2019-2023, by type
- Premium Statistic Number of DTH TV subscribers in India 2018-2023
- Premium Statistic Number of satellite pay TV channels in India 2018-2023, by type
Indian pay TV market
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TV households in India 2022-2026
TV households in India 2022-2026
Number of TV households in India in 2022, with estimates until 2026 (in millions)
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Value of the TV industry in India 2007-2026
Value of the TV industry in India 2007-2026
Value of the TV industry in India from 2007 to 2023, with estimates until 2026 (in billion Indian rupees)
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Active television subscriptions in India 2019-2023, by type
Active television subscriptions in India 2019-2023, by type
Breakdown of television subscriptions in India from 2019 to 2023, by type (in millions)
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Number of DTH TV subscribers in India 2018-2023
Number of DTH TV subscribers in India 2018-2023
Number of active direct-to-home (DTH) TV subscribers in India from December 2018 to June 2023 (in millions)
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Number of satellite pay TV channels in India 2018-2023, by type
Number of satellite pay TV channels in India 2018-2023, by type
Number of satellite pay TV channels across India from December 2018 to June 2023, by type
Key players
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- Premium Statistic Number of pay channels owned by major media groups India 2023
- Premium Statistic Leading TV broadcasters India 2023, by channel count
- Premium Statistic Distribution of the direct to home (DTH) market in India 2023, by operator
- Premium Statistic Bharti Airtel's number of digital TV service customers FY 2013-2023
- Premium Statistic Dish TV India operating revenue FY 2017-2023
- Premium Statistic Revenue of Sun TV Network Ltd FY 2011-2023
Key players
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Number of pay channels owned by major media groups India 2023
Number of pay channels owned by major media groups India 2023
Media groups with the most pay channels in India from April to June 2023
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Leading TV broadcasters India 2023, by channel count
Leading TV broadcasters India 2023, by channel count
Major TV broadcasters in India as of 2023, by channel count
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Distribution of the direct to home (DTH) market in India 2023, by operator
Distribution of the direct to home (DTH) market in India 2023, by operator
Leading direct-to-home (DTH) operators in India as of June 2023, by subscription market share
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Bharti Airtel's number of digital TV service customers FY 2013-2023
Bharti Airtel's number of digital TV service customers FY 2013-2023
Number of digital TV service customers of Bharti Airtel Limited from financial year 2013 to 2023 (in millions)
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Dish TV India operating revenue FY 2017-2023
Dish TV India operating revenue FY 2017-2023
Revenue of Dish TV India from financial year 2017 to 2023 (in billion Indian rupees)
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Revenue of Sun TV Network Ltd FY 2011-2023
Revenue of Sun TV Network Ltd FY 2011-2023
Revenue of Sun TV Network Limited from financial year 2011 to 2023 (in billion Indian rupees)
Pay TV consumption
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Number of satellite TV channels in India 2018-2023
Number of satellite TV channels in India 2018-2023
Number of satellite TV channels across India from December 2018 to March 2023
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Number of pay TV channels India 2023, by genre
Number of pay TV channels India 2023, by genre
Number of pay television channels in India from April to June 2023, by genre
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Leading TV channels in India 2024, by weekly viewership
Leading TV channels in India 2024, by weekly viewership
Leading television channels across India in week 14 of 2024, by weekly viewership (in 1,000s)
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Video content consumption India 2022, by vertical
Video content consumption India 2022, by vertical
Distribution of video-based media consumption in India as of October 2022, by vertical
OTT and CTV
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- Premium Statistic Video M&E market share India 2016-2025, by segment
- Premium Statistic Revenue from OTT and video in India 2018-2027
- Premium Statistic Connected TV penetration India 2022-2025
- Premium Statistic Connected TV ad spend India 2021-2027
- Premium Statistic Monthly active users of selected video OTT platforms India 2022
- Premium Statistic Monthly time spent on selected video OTT platforms India 2022
OTT and CTV
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Video M&E market share India 2016-2025, by segment
Video M&E market share India 2016-2025, by segment
Breakdown of video-based media and entertainment market in India in 2016 and 2019, with projections until 2025, by segment
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Premium Statistic
Revenue from OTT and video in India 2018-2027
Revenue from OTT and video in India 2018-2027
Revenue from OTT and video across India from 2018 to 2022, with estimates until 2027 (in billion U.S. dollars)
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Connected TV penetration India 2022-2025
Connected TV penetration India 2022-2025
Number of connected TV households in India from 2022 to 2023, with a projection for 2025 (in millions)
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Premium Statistic
Connected TV ad spend India 2021-2027
Connected TV ad spend India 2021-2027
Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars)
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Monthly active users of selected video OTT platforms India 2022
Monthly active users of selected video OTT platforms India 2022
Average monthly active users of selected video over-the-top platforms in India in 2022 (in millions)
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Premium Statistic
Monthly time spent on selected video OTT platforms India 2022
Monthly time spent on selected video OTT platforms India 2022
Average monthly time spent on selected video over-the-top platforms in India in 2022 (in hours and minutes)
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