Ad-supported video-on-demand market in Europe - statistics & facts
Key insights
- Consumer spending on digital video in Europe
- 21.02bn EUR
Detailed statistics
Digital video market: consumer spending in Europe 2013-2022
- AVOD revenue in Eastern Europe
- 736m EUR
Detailed statistics
OTT TV and video revenue in Eastern Europe 2022-2028, by segment
- Share of European CTV users watching AVOD
- 28%
Detailed statistics
Popularity of various video platform types using connected TV in Europe 2022
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Current statistics on this topic
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Overview
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Premium Statistic
Global AVOD revenue 2029, by country
Global AVOD revenue 2029, by country
Ad-supported video-on-demand (AVOD) revenue worldwide in 2029, by country (in billion U.S. dollars)
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Premium Statistic
Digital video market: consumer spending in Europe 2013-2022
Digital video market: consumer spending in Europe 2013-2022
Consumer spending on digital video in Europe from 2013 to 2022 (in million euros)
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Premium Statistic
AVOD revenues worldwide 2028, by platform
AVOD revenues worldwide 2028, by platform
Ad-supported video-on-demand (AVOD) revenues for TV series and movies worldwide in 2028, by platform (in billion U.S. dollars)
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Premium Statistic
Popularity of various video platform types using connected TV in Europe 2022
Popularity of various video platform types using connected TV in Europe 2022
Most used video streaming platform types when using connected TV among selected countries in Europe as of March 2022
Ad revenues and expenditures
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- Premium Statistic OTT TV and movie revenue in Western Europe 2029, by source
- Premium Statistic OTT TV and video revenue in Eastern Europe 2022-2028, by segment
- Premium Statistic Fastest growing digital video ad markets in Europe 2022
- Premium Statistic Video share of display ad spend in Europe 2022, by country
Ad revenues and expenditures
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Premium Statistic
OTT TV and movie revenue in Western Europe 2029, by source
OTT TV and movie revenue in Western Europe 2029, by source
Revenue of the over-the-top (OTT) market in Western Europe in 2029, by source (in billion U.S. dollars)
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Premium Statistic
OTT TV and video revenue in Eastern Europe 2022-2028, by segment
OTT TV and video revenue in Eastern Europe 2022-2028, by segment
Over-the-top (OTT) TV and video revenue in Eastern Europe from 2022 to 2028, by segment (in million U.S. dollars)
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Premium Statistic
Fastest growing digital video ad markets in Europe 2022
Fastest growing digital video ad markets in Europe 2022
Fastest growing digital video advertising markets in Europe in 2022
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Premium Statistic
Video share of display ad spend in Europe 2022, by country
Video share of display ad spend in Europe 2022, by country
Countries with the largest share of video in digital display advertising spending in Europe in 2022
Services
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- Premium Statistic Ad revenues of AVOD platforms worldwide 2022, by region
- Premium Statistic Number of ad-supported Netflix subscribers worldwide 2022-2027, by region
- Premium Statistic Netflix ad revenue 2027, by type & region
- Premium Statistic Total content viewing hours of various streaming services in the UK 2022-2023
- Premium Statistic Interest in ad-based tier of Netflix and Videoland in the Netherlands 2023
Services
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Premium Statistic
Ad revenues of AVOD platforms worldwide 2022, by region
Ad revenues of AVOD platforms worldwide 2022, by region
Advertising revenues of selected ad-supported video-on-demand (AVOD) platforms worldwide in 2022, by region (in million U.S. dollars)
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Premium Statistic
Number of ad-supported Netflix subscribers worldwide 2022-2027, by region
Number of ad-supported Netflix subscribers worldwide 2022-2027, by region
Number of Netflix subscribers using the ad-supported tier worldwide from 2022 to 2027, by region (in millions)
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Premium Statistic
Netflix ad revenue 2027, by type & region
Netflix ad revenue 2027, by type & region
Ad-supported revenue of Netflix worldwide in 2027, by type and region (in million U.S. dollars)
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Premium Statistic
Total content viewing hours of various streaming services in the UK 2022-2023
Total content viewing hours of various streaming services in the UK 2022-2023
Total content viewing hours of selected video streaming services in the United Kingdom as of May 2022 and May 2023
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Premium Statistic
Interest in ad-based tier of Netflix and Videoland in the Netherlands 2023
Interest in ad-based tier of Netflix and Videoland in the Netherlands 2023
Distribution of people interested in the ad-supported tier of Netflix and Videoland in the Netherlands as of February 2023
Consumer behavior
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- Premium Statistic Most popular video content genres in Europe 2023, by platform type
- Premium Statistic Streaming content on ad-supported or ad-free platforms in EU-5 2023
- Premium Statistic Frequency of AVOD usage in the UK 2022
- Premium Statistic Ad-supported streaming TV viewership in Sweden 2023, by generation
- Premium Statistic Platforms used to watch TV and video content in Norway 2023, by generation
- Premium Statistic Platforms used to watch TV and video content in Denmark 2023, by generation
- Premium Statistic Preference towards ad-free versus ad-supported online TV in France 2023
- Premium Statistic Growth of ad-supported video streaming consumption in Spain 2023
Consumer behavior
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Premium Statistic
Most popular video content genres in Europe 2023, by platform type
Most popular video content genres in Europe 2023, by platform type
Preferred video content genres to watch in selected countries in Europe as of February 2023, by platform type
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Premium Statistic
Streaming content on ad-supported or ad-free platforms in EU-5 2023
Streaming content on ad-supported or ad-free platforms in EU-5 2023
Share of streaming viewers watching TV shows and movies on ad-supported or ad-free streaming services in EU-5 as of January 2023
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Premium Statistic
Frequency of AVOD usage in the UK 2022
Frequency of AVOD usage in the UK 2022
Frequency of ad-supported video-on-demand (AVOD) usage in the United Kingdom (UK) as of March 2022
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Premium Statistic
Ad-supported streaming TV viewership in Sweden 2023, by generation
Ad-supported streaming TV viewership in Sweden 2023, by generation
Share of ad-supported streaming TV viewers in Sweden as of January 2023, by generation
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Premium Statistic
Platforms used to watch TV and video content in Norway 2023, by generation
Platforms used to watch TV and video content in Norway 2023, by generation
Popular services used to watch TV shows and movies in Norway as of January 2023, by generation
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Premium Statistic
Platforms used to watch TV and video content in Denmark 2023, by generation
Platforms used to watch TV and video content in Denmark 2023, by generation
Popular services used to watch TV shows and movies in Denmark as of January 2023, by generation
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Premium Statistic
Preference towards ad-free versus ad-supported online TV in France 2023
Preference towards ad-free versus ad-supported online TV in France 2023
Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023
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Premium Statistic
Growth of ad-supported video streaming consumption in Spain 2023
Growth of ad-supported video streaming consumption in Spain 2023
Share of ad-supported streaming viewers watching more, the same amount or less streaming content compared to a year ago in Spain as of January 2023
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