Share of people who followed social media influencers Philippines 2023

Published by C. Balita, Jun 14, 2023
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 86 percent of respondents from the Philippines stated that they followed at least one influencer on social media. By comparison, 12 percent of respondents in the country did not.

Share of people who follow at least one influencer on social media in the Philippines as of May 2023

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Release date

June 2023

Region

Philippines

Survey time period

May 11 to 31, 2023

Number of respondents

11,319 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you follow at least one influencer on social media?"

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Statistics on " Social media in the Philippines "

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Overview

5

Facebook

5

Instagram

4

TikTok

4

Other social media platforms

5

Social commerce

6

Social media advertising

6

User behavior

5

Further related statistics

3

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Topics

Social media in the PhilippinesInternet usage in the PhilippinesTelecommunications industry in the PhilippinesMedia in the Philippines Mobile internet & apps in the Philippines
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