According to a survey by Rakuten Insight in the Philippines in July 2023, 62 percent of respondents stated that they clicked on advertisements on social media platforms since the content was relevant to them. In addition, 45 percent of respondents said they also clicked on social media ads due to their entertainment value.
Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023." Chart. August 2, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. (2023). Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms in The Philippines as of July 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023 Statista, https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/ (last visited June 18, 2024)
Reasons for clicking on advertisements on social media platforms in the Philippines as of July 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1404404/philippines-reasons-for-clicking-on-social-media-ads/