Main reasons for shopping on social media Philippines 2023, by age

Published by C. Balita, Mar 28, 2023
According to a Rakuten Insight survey conducted in the Philippines in February 2023, about 71 percent of respondents aged 55 years and above said they purchased products on social media because it was convenient. This was the most common reason across all age groups, followed by participating in the sale or promotion through social media.

Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group

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Release date

March 2023

Region

Philippines

Survey time period

February 9 to 28, 2023

Number of respondents

11,348 respondents

Age group

16 years and older

Special properties

among respondents who made a purchase on social media

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media?"
Multiple answers were allowed.
Age breakdown:
16-24 years: 2,386
25-34 years: 4,447
35-44 years: 3,070
45-54 years: 1,050
55 and older: 395

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Statistics on " Social media in the Philippines "

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Overview

5

Facebook

5

Instagram

4

TikTok

4

Other social media platforms

5

Social commerce

6

Social media advertising

6

User behavior

5

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Topics

Social media in the PhilippinesInternet usage in the PhilippinesTelecommunications industry in the PhilippinesMedia in the Philippines Mobile internet & apps in the Philippines
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