According to a Rakuten Insight survey conducted in the Philippines in February 2023, the convenience of social commerce was the leading reason for shopping on social media, according to 66 percent of respondents. The availability of sales and promotion codes was the second most common reason for social commerce transactions among Filipinos.
Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023
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Rakuten Insight. (March 15, 2023). Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1374993/philippines-social-commerce-purchase-reasons/
Rakuten Insight. "Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023." Chart. March 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1374993/philippines-social-commerce-purchase-reasons/
Rakuten Insight. (2023). Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1374993/philippines-social-commerce-purchase-reasons/
Rakuten Insight. "Leading Reasons for Purchasing on Social Media among Consumers in The Philippines as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1374993/philippines-social-commerce-purchase-reasons/
Rakuten Insight, Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023 Statista, https://www.statista.com/statistics/1374993/philippines-social-commerce-purchase-reasons/ (last visited June 18, 2024)
Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1374993/philippines-social-commerce-purchase-reasons/