Reasons for not wanting to see social media ads Philippines 2023

Published by C. Balita, Aug 9, 2023
According to a survey by Rakuten Insight in the Philippines in July 2023, 58 percent of respondents stated that they do not want to see advertisements on social media platforms because it interrupts with their viewing experience. In comparison, 18 percent of respondents said the content was irrelevant.

Reasons for not wanting to see advertisements on social media platforms in the Philippines as of July 2023

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Release date

August 2023

Region

Philippines

Survey time period

July 13 to 31, 2023

Number of respondents

1,799 respondents

Age group

16 years and older

Special properties

among those who did not want to view sponsored social media ads

Method of interview

Online survey

Supplementary notes

The survey question was: "Why do you not want to see ads on social media platforms?"
Multiple answers were allowed.

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Statistics on " Social media in the Philippines "

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Overview

5

Facebook

5

Instagram

4

TikTok

4

Other social media platforms

5

Social commerce

6

Social media advertising

6

User behavior

5

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Topics

Social media in the PhilippinesInternet usage in the PhilippinesTelecommunications industry in the PhilippinesMedia in the Philippines Mobile internet & apps in the Philippines
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