Over the considered period, the annual number of ads inserted in different media channels in Portugal fluctuated, reaching more than 10 million ads in 2011, and over 6.5 million in 2020. In 2022, ad insertion reached its highest volume, at over 17.4 billion advertisement displays. Ad insertion volume was particularly high in cinemas, reaching 7.9 million in 2011, but this figure currently appears to be on a descending trajectory. Contrarily, television ad insertion was characterized by an increasing tendency during the considered period, recording over 2.7 million adverts in 2022.
Advertisement insertion volume in Portugal from 2002 to 2022, by medium
(in 1,000s)
Characteristic
Television
Press
Outdoor
Radio
Cinema
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OberCom. (August 29, 2023). Advertisement insertion volume in Portugal from 2002 to 2022, by medium (in 1,000s) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom. "Advertisement insertion volume in Portugal from 2002 to 2022, by medium (in 1,000s)." Chart. August 29, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom. (2023). Advertisement insertion volume in Portugal from 2002 to 2022, by medium (in 1,000s). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom. "Advertisement Insertion Volume in Portugal from 2002 to 2022, by Medium (in 1,000s)." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/
OberCom, Advertisement insertion volume in Portugal from 2002 to 2022, by medium (in 1,000s) Statista, https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/ (last visited June 18, 2024)
Advertisement insertion volume in Portugal from 2002 to 2022, by medium (in 1,000s) [Graph], OberCom, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/1385548/portugal-ad-insertion-volume-by-medium/