Among the leading advertisers in Portugal, Modelo Continente was the biggest investor in 2023, having invested almost 511 million euros in advertising. The telecommunications operator Altice followed, with almost 482 million euros invested. NOS closed the podium of the year's biggest ad investors, with more than 468 million euros invested in advertising.
Biggest advertisers in Portugal in 2023, by value of investments
(in million euros)
Characteristic
Investment in million euros
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Marketeer. (January 23, 2024). Biggest advertisers in Portugal in 2023, by value of investments (in million euros) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1387588/portugal-biggest-advertisers-by-investments/
Marketeer. "Biggest advertisers in Portugal in 2023, by value of investments (in million euros)." Chart. January 23, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1387588/portugal-biggest-advertisers-by-investments/
Marketeer. (2024). Biggest advertisers in Portugal in 2023, by value of investments (in million euros). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1387588/portugal-biggest-advertisers-by-investments/
Marketeer. "Biggest Advertisers in Portugal in 2023, by Value of Investments (in Million Euros)." Statista, Statista Inc., 23 Jan 2024, https://www.statista.com/statistics/1387588/portugal-biggest-advertisers-by-investments/
Marketeer, Biggest advertisers in Portugal in 2023, by value of investments (in million euros) Statista, https://www.statista.com/statistics/1387588/portugal-biggest-advertisers-by-investments/ (last visited June 18, 2024)
Biggest advertisers in Portugal in 2023, by value of investments (in million euros) [Graph], Marketeer, January 23, 2024. [Online]. Available: https://www.statista.com/statistics/1387588/portugal-biggest-advertisers-by-investments/