In 2023, 47 percent of respondents selected funny as the most attractive advertisement type, while 18 percent preferred advertising with context. Emotional advertisements were the most attractive ad type for 12 percent of respondents.
Most attractive advertisements in Portugal in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Multidados. (March 23, 2023). Most attractive advertisements in Portugal in 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1387463/portugal-most-attractive-advertisements/
Multidados. "Most attractive advertisements in Portugal in 2023." Chart. March 23, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1387463/portugal-most-attractive-advertisements/
Multidados. (2023). Most attractive advertisements in Portugal in 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1387463/portugal-most-attractive-advertisements/
Multidados. "Most Attractive Advertisements in Portugal in 2023." Statista, Statista Inc., 23 Mar 2023, https://www.statista.com/statistics/1387463/portugal-most-attractive-advertisements/
Multidados, Most attractive advertisements in Portugal in 2023 Statista, https://www.statista.com/statistics/1387463/portugal-most-attractive-advertisements/ (last visited June 18, 2024)
Most attractive advertisements in Portugal in 2023 [Graph], Multidados, March 23, 2023. [Online]. Available: https://www.statista.com/statistics/1387463/portugal-most-attractive-advertisements/