As of 2023, the vast majority of Portuguese respondents, 78 percent, declared that they easily identify brands in an advertisement. Contrarily, 21 percent confessed to doing so with difficulty. However, only 1.2 percent of them assumed never to identify a brand in an advertisement.
Identification of brands in advertisements in Portugal from December 2022 to January 2023
Characteristic
Share of respondents
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Multidados, & Facebook. (March 23, 2023). Identification of brands in advertisements in Portugal from December 2022 to January 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1387485/portugal-identification-of-brands-in-advertisements/
Multidados, und Facebook. "Identification of brands in advertisements in Portugal from December 2022 to January 2023." Chart. March 23, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1387485/portugal-identification-of-brands-in-advertisements/
Multidados, Facebook. (2023). Identification of brands in advertisements in Portugal from December 2022 to January 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1387485/portugal-identification-of-brands-in-advertisements/
Multidados, and Facebook. "Identification of Brands in Advertisements in Portugal from December 2022 to January 2023." Statista, Statista Inc., 23 Mar 2023, https://www.statista.com/statistics/1387485/portugal-identification-of-brands-in-advertisements/
Multidados & Facebook, Identification of brands in advertisements in Portugal from December 2022 to January 2023 Statista, https://www.statista.com/statistics/1387485/portugal-identification-of-brands-in-advertisements/ (last visited June 18, 2024)
Identification of brands in advertisements in Portugal from December 2022 to January 2023 [Graph], Multidados, & Facebook, March 23, 2023. [Online]. Available: https://www.statista.com/statistics/1387485/portugal-identification-of-brands-in-advertisements/