In 2021, Media Capital, of the three Portuguese media conglomerates present on the stock market, recorded the highest share of advertising revenue in relation to the total revenue, namely 71 percent. Impresa followed, with 64 percent of its total revenue being sourced from advertising. Finally, Cofina presented a much lower share, just 35 percent.
Media conglomerates' revenue distribution in Portugal in 2021, by source
Characteristic
Advertising revenue
Other revenue
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OberCom. (October 1, 2022). Media conglomerates' revenue distribution in Portugal in 2021, by source [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/
OberCom. "Media conglomerates' revenue distribution in Portugal in 2021, by source." Chart. October 1, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/
OberCom. (2022). Media conglomerates' revenue distribution in Portugal in 2021, by source. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/
OberCom. "Media Conglomerates' Revenue Distribution in Portugal in 2021, by Source." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/
OberCom, Media conglomerates' revenue distribution in Portugal in 2021, by source Statista, https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/ (last visited June 18, 2024)
Media conglomerates' revenue distribution in Portugal in 2021, by source [Graph], OberCom, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1386549/portugal-revenue-of-media-conglomerates-by-type/