Statista SynthiePop
Statista SynthiePop delivers synthetic population data built from trusted, expert-verified sources to reflect the real composition of a nation’s society. The solution covers demographic and lifestyle attributes and sheds light on audiences across the US, UK, Germany and Japan that traditional market research can't reach.
30,000+ clients trust in our insights
USE CASES
Explore our synthetic population to size, profile, and refine even the most niche target groups in minutes instead of weeks.
Ground your marketing in true-to-life insights by combining media habits with location, so budgets follow real audience behavior.
Pinpoint locations for expansion by seeing exactly where your target groups live—down to small regions and niche segments.
GET IN TOUCH
See the synthetic population of the US, UK, Germany and Japan with Statista SynthiePop, now live and ready to power your next project.
Book a personalized demo via the form and we’ll explore your specific use cases.
WHAT STATISTA SYNTHIEPOP DOES DIFFERENTLY
Statista SynthiePop delivers true-to-life insights that mirror real population structures across diverse audiences.
Statista SynthiePop combines official statistics and proprietary Statista data into one strong foundation to ensure comprehensive yet precise insights.
Explore the synthetic population in a conversational way. Ask questions and refine your prompts to zoom in and precisely analyze your target groups.
SUCCESS STORY
Dr. Stefanie Gäbler, German Centre for Rail Traffic Research (DZSF)
DATA YOU CAN RELY ON
Statista SynthiePop blends official statistics with proprietary consumer and market data for precise, granular insights.
Our model is developed by humans and with strict quality checks to ensure only verified outputs—no generative AI is involved in data creation.
Statista SynthiePop only shows virtual individuals, never real people. No personal data is displayed, keeping it privacy-safe and GDPR compliant.
Statista SynthiePop is built on real data, just not real people. Our synthetic populations are created using proven modeling techniques and benchmarked against actual market statistics. Every data point is privacy-safe, human-verified, and bias-free, so you can trust what you're seeing.
Synthetic data is not fake. It is designed to reflect realistic insights while protecting privacy and removing bias. Statista SynthiePop accurately mirrors statistical trends found in data such as official statistics and is validated against real datasets for accuracy and reliability.
Yes, synthetic data is privacy-safe. Statista SynthiePop only works with virtual individuals and does not contain any information that makes people identifiable. All data generation and modeling processes are fully compliant with GDPR and other major privacy regulations.
Statista SynthiePop gives you the ability to size, profile, and analyze any audience segment with a level of granularity traditional research rarely achieves. Because all data is disaggregated to the level of individual synthetic people (each with values across all attributes), you can drill down into even the most niche target groups without running a single survey.
Statista SynthiePop uses a range of official statistics and proprietary Statista market and survey data. These sources are combined and modeled by experts to synthesize individuals that collectively represent the actual population.
Synthetic data is very accurate. Statista SynthiePop is built on high-quality input data, uses a robust modeling method, and goes through rigorous quality control, so the results are precise even at the level of specific audience segments.
Statista SynthiePop is well-suited for use cases where access to real data is limited or restricted, including product development, campaign planning, and location selection. It offers a scalable, high-quality, and privacy-safe alternative that doesn't compromise on accuracy.
