Global Reach of Sporting Events

The Greatest Games of All

The FIFA World Cup, kicking off in Moscow on Thursday, is one of the biggest sporting spectacles in the world. Every four years, soccer fans from all around the world rejoice in the thought of an action-packed month of competition culminating in the World Cup final, arguably the biggest game on earth. While the Super Bowl, the biggest game from an American perspective, is viewed by more than a hundred million people in the U.S. plus maybe another 100 across the globe, the 2014 World Cup final between Argentina and Germany had an average in-home TV audience of more than 560 million people.

So we’ve established that the FIFA World Cup is huge, but is it really the biggest sporting event of all in terms of television reach? The answer is a very close no. According to the IOC, the 2012 Olympics in London and the 2008 Olympics in Beijing reached 3.6 and 3.5 billion people in their homes, respectively, edging out the last two World Cups which each attracted 3.2 billion viewers globally.

Description

This chart shows the global TV audience reach of selected sporting events.

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Projected global viewership for major sporting events in 2014 (in millions)
TV viewership of selected sporting events worldwide from 2009 to 2010 (in millions)
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Olympic Summer Games total global TV audience in 2008 to 2024 (in billions)*
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Number of individuals who watched the FIFA World Cup on linear television between 2006 and 2022 (in billions)
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TV viewers and ratings of the most watched sporting events in the United States in 2015 (in millions)
Ranking of sports broadcasts in Germany according to the highest number of TV viewers from 1992 to 2018 (in millions)

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