Smart Home

Pricing & Privacy – Concerns About Smart Appliances

Despite the fact that several manufacturers have released smart fridges, washing machines and other connected household appliances in recent years, smart technology hasn’t really taken off in the appliances segment so far.

According to a recent YouGov survey, U.S. consumers have several concerns with respect to smart home appliances, with hefty price tags and fear of hacking and cyber attacks the most common complaints.

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This chart shows Americans' biggest concerns with respect to smart home appliances.

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Ownership rate of smart appliances in major European countries 2025
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Ownership rate of smart appliances in the U.S. 2021-2024
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Ownership rate of smart appliances by country 2024
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Monthly active users of smart appliances in China 2024, by brand
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Digital device ownership in Romania 2025, by type
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Household penetration rate of smart home appliances Japan 2015-2024

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