Cyber Monday

A Closer Look at Global E-Commerce

Today Cyber Monday sweeps across the world, with most countries participating in the global e-commerce extravaganza, which has taken off in recent years. According to information from Statista’s Digital Market Outlook, there are 259 million e-commerce users in the United States. For all the revenue e-commerce generates, each user brings in around $1,952.

The largest market for e-commerce is China with roughly 1 billion e-commerce shoppers. The United States comes in a distant second, despite the bigger bang the country brings in for revenue per user.

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This chart shows the e-commerce revenue per user in U.S. dollars and the number of users in 2018.

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Black Friday & Cyber Monday online sales in Italy 2018-2025
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Cyber Monday online shopping sales revenue in Brazil 2019-2024
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Channels driving awareness about Black Friday and Cyber Monday in the U.S. 2025
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Awareness and use of Cyber Monday in Germany 2018-2025
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Awareness channels in Black Friday and Cyber Monday by age group in the U.S. 2025
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Shopping intentions during the Black Friday to Cyber Monday period in the UK 2025

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