Holiday season e-commerce - Statistics & Facts

In the United States, Christmas shopping season traditionally begins on Black Friday, the day following Thanksgiving Day. In 2016, holiday season desktop retail e-commerce spending in the United States amounted to 63.1 billion U.S. dollars with the most money being spent online on Cyber Monday. That year, Cyber Monday became the biggest U.S. online shopping day ever with close to 2.67 billion U.S. dollars in online spending. Spending via mobile devices reached 17.12 billion U.S. dollars.

Due to retailers’ shift to promoting online offers already during the Thanksgiving week, the holiday season has become increasingly digital. An October 2016 survey found that despite increasingly earlier sales promotions, the majority of online holiday shoppers were planning on starting their shopping in November of that year. Social media marketing and e-mail advertising is a big deal for retailers – 27 percent of survey respondents stated that messages about additional discounts or clearance sales would influence them to make a purchase at a local business for their holiday shopping needs. Social media is also an important place for consumers to get gift ideas, read reviews, to browse products and to coordinate gifts with friends and families.

Holiday shoppers have also increased their smartphone use – in 2016, 40 percent of shoppers took advantage of mobile e-mail while holiday shopping. Other leading smartphone holiday shopping usage factors include saving time and quick research on the go, as well as acquiring mobile coupons and deals.

Read more

Holiday season e-commerce in the United States - Important statistics

You may also be interested in these statistics

The whole topic in one document

Holiday season e-commerce in the United States
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

The whole topic in one document

Holiday season e-commerce in the United States
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

Halloween in the U.S. 2017

Statista Consumer Survey - Survey Data Table
  • All top statistics from our quantitative consumer & expert surveys
  • All study results are available to download in XLS(X) format
  • From $300 per volume of tables

Holiday Shopping in the US 2017

Statista Consumer Survey - Report
  • All top statistics from our quantitative consumer & expert surveys
  • All study results are available to download in XLS(X) format
  • From $300 per volume of tables

eCommerce Report 2018

Statista Digital Market Outlook - Market Report
  • all essential data on the digital and consumer goods sector
  • available to download in PDF and Excel format for a seamless workflow
  • regularly updated with new forecasts

Recommended statistics

Infographics on the topic

Holiday season e-commerce Infographic - Happy Holidays
Thanksgiving weekend e-commerce salesTech gifts purchase intentSingles Day vs Cyber Monday and Black Friday

Infographics on the topic

Holiday season e-commerce Infographic - Happy Holidays
Thanksgiving weekend e-commerce salesTech gifts purchase intentSingles Day vs Cyber Monday and Black Friday

More interesting topics from the industry "Online Retail"

More interesting topics from the industry "Online Retail"

About Statista

Learn more about how Statista can support your business.

Request webinar

Any more questions?

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Get in touch with us quickly and easily. We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

News