In the United States, Christmas shopping season traditionally begins on Black Friday, the day following Thanksgiving Day, but in reality, retailers already start promoting holiday season sales at the beginning of November. In 2018, holiday season retail e-commerce spending in the United States amounted to 119.54 billion U.S. dollars, with the most money being spent online on Cyber Monday. Cyber Monday 2019 became the biggest online shopping day in U.S. history, hitting record online sales of over 9.4 billion U.S. dollars. That year, total holiday season e-commerce spending was projected to surpass 135 billion U.S. dollars. As the main contributor to the soaring sales figures, the five-day period from Thanksgiving through Cyber Monday, also known as Cyber 5, saw an estimated sales revenue of 28.5 billion U.S. dollars during the 2019 holiday season.
Like several other industries, the U.S. retail sector has witnessed a significant digital transformation over the last decade. This gradual shift is particularly visible during the holiday season, as a growing number of Americans are now frequenting online shops to find the perfect gift for themselves or their loved ones. While big-box stores remained the main channel for holiday gift research and purchase in 2019, e-commerce retailers were the second most popular destination for shoppers that year, according to a recent consumer survey. When asked about their preferred online shop for Christmas gifts, around 91 percent of polled internet users listed Amazon as their number one platform. The e-commerce giant has been one of the most-visited digital marketplaces in the United States for several years and accounted for over 40 percent of online visits during the holiday season 2018. Besides, Amazon has overtaken in-store as the starting point for gift research, while other digital channels such as Google search have also significantly gained relevance during the gift shopping process.
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In the following 5 chapters, you will quickly find the 39 most important statistics relating to "Holiday season e-commerce in the United States".