Shopping

Shopping Under The Influence

If you've ever enjoyed a couple of glasses of wine and made a spontaneous, drunken online purchase, you aren't alone. A recent survey by website "The Hustle", found that 79 percent of American alcohol consumers said they have made at least one drunk purchase. The survey involved more than 2,000 alcohol-consuming adults and average drunk shopping expenditure per year worked out at $444. In total, "The Hustle" estimates that drunk shopping is worth $45 billion per year to the U.S. economy.

Amazon is the platform of choice, used by 85 percent of drunk shoppers and it is followed by eBay with 21 percent and Etsy's 12 percent. The most common purchase under the influence is clothing and shoes while movies and games are the next most popular shopping categories. The following infographic shows where people spend the most on average per year shopping while drunk with the south of the U.S. clearly standing out. According to the survey, Kentucky has the highest average annual spend with $742.

Description

This chart shows the average annual amount spent while under the influence of alcohol by state in 2019.

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Average amount spent on drunk shopping per person in the past 12 months in the United States from 2017 to 2020 (in U.S. dollars)
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What do drunk shoppers in the United States spend their money on?
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Average amount spent on drunk shopping per person in the past 12 months in the United States in 2020, by generation (in U.S. dollars)
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Share of consumers who have ever made a drunk purchase in the United States as of March 2019, by income*
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Share of consumers who have made a drunk purchase in the past 12 months in the United States in 2020, by generation
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Average livestream shopping spending in the United States in 2022 (in U.S. dollars)

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