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E-commerce in the United States - statistics & facts

E-commerce is defined as the buying and selling of products or services exclusively through electronic channels. There are three main branches of electronic commerce; the most well-known form being online shopping, also known as business to consumer (B2C). Here individuals can order various products and pay for their purchase via the internet. Another category of e-commerce is business to business (B2B), where companies, such as manufacturers, wholesalers, or retailers exchange products and/or services. The third category of e-commerce involves transactions from consumer to consumer (C2C), as in the example of eBay, Etsy or other similar websites.

Amazon reigns, others follow

The e-commerce market in the United States has been constantly evolving over the past decade. Retail e-commerce sales in the United States are projected to grow at a fast pace in the coming years, going from roughly 470 billion U.S. dollars in 2021 to over 560 billion U.S. dollars in 2025. Amazon is by far the most popular e-retailer in the United States. The company also ranks ahead of the pack in terms of U.S. e-retail sales – in 2021, it was expected to generate 386 billion U.S. dollars via retail e-commerce sales in the country. Other successful shopping websites include eBay – ranked as the most popular online marketplace by online sellers in the United States – Walmart, Target, and Apple.

Customer satisfaction with online retail in the U.S. is relatively high. However, online sales still represent only a small share of all retail sales in the U.S. – about 13 percent in 2021. Nonetheless, eight out of every ten internet users in the U.S. were expected to make purchases online that year. Online retailers and brand websites are popular e-commerce channels but online marketplaces and social media are gaining in relevance among online shoppers. By 2023, the number of social commerce buyers in the United States is forecast to reach 100 million.

It's all about mobile

A growing trend within the e-commerce market in the United States is the increasing presence of mobile shopping. Smartphones are the most used device to buy online in the U.S. This large base of mobile buyers has an impact on mobile commerce revenue, which is expected to represent nearly six percent of total retail sales in 2021. The average value spent per order while shopping from a cellphone is also catching up when compared to desktop, even though conversion rates still lag in the mobile segment.

Interesting statistics

In the following 6 chapters, you will quickly find the 37 most important statistics relating to "E-commerce in the United States".

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