Amazon reigns, others followThe e-commerce market in the United States has been constantly evolving over the past decade. Retail e-commerce sales in the United States are projected to grow at a fast pace in the coming years, going from roughly 470 billion U.S. dollars in 2021 to over 560 billion U.S. dollars in 2025. Amazon is by far the most popular e-retailer in the United States. The company also ranks ahead of the pack in terms of U.S. e-retail sales – in 2021, it was expected to generate 386 billion U.S. dollars via retail e-commerce sales in the country. Other successful shopping websites include eBay – ranked as the most popular online marketplace by online sellers in the United States – Walmart, Target, and Apple.
Customer satisfaction with online retail in the U.S. is relatively high. However, online sales still represent only a small share of all retail sales in the U.S. – about 13 percent in 2021. Nonetheless, eight out of every ten internet users in the U.S. were expected to make purchases online that year. Online retailers and brand websites are popular e-commerce channels but online marketplaces and social media are gaining in relevance among online shoppers. By 2023, the number of social commerce buyers in the United States is forecast to reach 100 million.