E-commerce is defined as the buying and selling of products or services exclusively through electronic channels. There are three main branches of electronic commerce; the most well-known form being online shopping, also known as business to consumer (B2C). Here individuals can order various products and pay for their purchase via internet. Another category of e-commerce is business to business (B2B), where companies, such as manufacturers, wholesalers or retailers exchange products and/or services. The third category of e-commerce involves transactions from consumer to consumer (C2C), as in the example of eBay, Etsy or other similar websites.
The e-commerce market in the United States has been constantly evolving over the past decade. Retail e-commerce sales in the United States are projected to grow at a fast pace in the coming years, going from 505 billion U.S. dollars in 2018 to over 735 billion US dollars in 2023. Amazon is by far the most popular e-retailer in the United States. The company also ranks ahead of the pack in terms of U.S. e-retail sales - in 2018, the company generated over 235 billion U.S. dollars via retail e-commerce sales in the United States. Amazon also has the most popular mobile shopping apps in the country in terms of reach and monthly users. Other successful online retailers include eBay – which was ranked as the most popular online marketplace by online sellers in the United States – Wal-Mart, Apple Sites and Target.
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In the following 7 chapters, you will quickly find the 57 most important statistics relating to "E-commerce in the United States".