London Is the World's Selfie Capital

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Leading city destinations on social media worldwide as of May 2024 (index score)
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Most visited cities in the world by digital nomads in 2023
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Leading cities visited by digital nomads worldwide as of June 2025
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Most instagrammed tourist attractions within the United Kingdom (UK) as of May 2017, by number of tags
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Most popular videos of European cities on TikTok as of April 2023, by number of views (in billions)
Most popular cities in the United Kingdom in 4th quarter of 2024

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