Mobile Web: Android Surpasses Apple

The status quo was always that Apple ruled the mobile web while Android poked its nose ahead in sales. However, this is no longer the case, according to new figures released by NetMarketShare. Since July, 2014, Android devices have led the way in mobile Internet traffic, grabbing a 44.6 percent share worldwide. iOS powered devices are now trailing Android for the first time with a share of 44.2 percent. This should come as little surprise seen as mobile devices running Google’s operating system account for 85 percent of the smartphone market.

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This chart shows the global share of iOS and Android mobile/tablet traffic.

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Distribution of page views from mobile devices worldwide from 2010 to 2025, by operating system
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Market shares of leading mobile operating systems in mobile internet usage in Germany from January 2009 to July 2026
Share of mobile web traffic in Israel in 2025, by operating system
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Share of mobile internet traffic in South Korea as of August 2025, by mobile operating system
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Share of mobile web traffic in the United Arab Emirates in 2025, by mobile operating system
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Share of web traffic from mobile phones in Thailand as of August 2025, by mobile operating system

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