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Online travel platforms boost hotel business
In a 2020 survey of 598 small and independent hoteliers in the EU that was conducted by EY Parthenon, almost all respondents indicated that online travel platforms increased their visibility to customers worldwide. Furthermore, 91 percent agreed that they were able to generate more bookings by being listed online.
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This graphic shows that online travel platforms help boost hotel business.
Digital travel bookings in Germany in 2024, by type of vacation
Booking Holdings gross bookings 2007-2025, by type
Number of bookings through Booking Holdings 2007-2025, by segment
Usage of OTAs for accommodation booking in the Asia-Pacific region 2025, by country
Leading services booked via an OTA in the Asia-Pacific region 2025, by country
Usage of OTAs in the Asia-Pacific region 2025, by country/territory
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