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Online travel platforms boost hotel business

In a 2020 survey of 598 small and independent hoteliers in the EU that was conducted by EY Parthenon, almost all respondents indicated that online travel platforms increased their visibility to customers worldwide. Furthermore, 91 percent agreed that they were able to generate more bookings by being listed online.

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This graphic shows that online travel platforms help boost hotel business.

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Digital travel bookings in Germany in 2024, by type of vacation
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Booking Holdings gross bookings 2007-2024, by type
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Number of bookings through Booking Holdings 2007-2024, by segment
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Yearly online travel and tourism services expenditure South Korea 2024, by service
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Number of bookings made through Lastminute.com Group 2018-2024
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Internet use for travel booking in Russia 2014-2023

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