Number of bookings through Booking Holdings worldwide 2010-2023, by segment

The number of bookings recorded by Booking Holdings rose significantly in 2023 compared to the previous year. Over the period considered, room nights represented the company's leading business segment, peaking at over one billion in 2023. That year, bookings of airline tickets reported the highest year-on-year increase, growing by 56.5 percent compared to 2022.

How much does Booking Holdings earn?

As total bookings increased in 2023, the company's earnings followed the same trend. In 2023, Booking Holdings's revenue worldwide totaled over 21 billion U.S. dollars, the highest figure recorded by the company to date. Ultimately, the net income of Booking Holdings worldwide amounted to over four billion U.S. dollars in 2023. 

What are the most visited travel websites worldwide?

In January 2024, booking.com - the website of Booking Holdings's leading brand - was the most visited travel and tourism website worldwide, ahead of tripadvisor.com and airbnb.com. That month, expedia.com - the site of the main brand of the Expedia Group, one of the leading online travel agencies (OTAs) worldwide - ranked fourth.