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Online travel platform room rates lower than the market average
Although the average cost of a hotel room in the EU climbed between 2016 and 2019, average prices on online travel platforms have remained relatively stable at around 100 euros per night. In comparison, the average market price has risen noticeably after a slight drop in 2016, preceding a steady rise to a market average of 128 euros in 2019.
Description
This graphic shows that online platforms offer lower room rates compared to the market average.
Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024
Online travel agencies with the best service in Germany 2024
Northwest Europe coal marker price 2003-2024
Share of OTA bookings out of total travel experience bookings worldwide 2019-2024
Most popular OTAs among tourists in Barcelona 2024
Market share in the hotel industry of leading OTAs in Europe 2023
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