Leading online travel agencies used in China 2023

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on online travel agencies in China conducted in June 2023, 65 percent of the respondents used Trip.com (former Ctrip) the most when it came to planning their travels. Airbnb and Booking.com were used by a considerably lower share of the respondents.

Most popular online travel agencies among consumers in China as of June 2023

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Release date

August 2023

Region

China

Survey time period

June 12 to 30, 2023

Number of respondents

3,633 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency before

Method of interview

Online survey

Supplementary notes

Survey question:
"Which of these online travel agencies have you used before? (choose all answers that apply)"

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Statistics on " Trip.com Group "

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Industry overview

6

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Competitors

4

OTA consumers in China

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Trip.com GroupTourism industry in ChinaBusiness travel and exhibition industry in ChinaChinese tourism in EuropeHotel industry in China
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