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Online travel platforms boost direct sales for independent hotels in Europe
According to a European Commission market study, online travel platforms have a positive impact on the business of most European independent hotels. Around two-thirds of European independent hoteliers said that online travel platforms increase their number of direct bookings.
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This graphic shows that online travel platforms boost direct sales for independent hotels in Europe.
Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024
Online travel agencies with the best service in Germany 2024
Share of OTA bookings out of total travel experience bookings worldwide 2019-2024
Most popular OTAs among tourists in Barcelona 2024
Market share in the hotel industry of leading OTAs in Europe 2023
Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024
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