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What's holding accommodations back from showcasing sustainability

Booking.com’s annual sustainable travel report surveys travelers on their attitudes towards sustainable travel and accommodation and has been tracing trends in the industry since 2016. In the 2021 report, over 3,000 accommodation providers were also surveyed. The results show that, although the majority of accommodation providers have implemented sustainable practices, few communicate this to their guests due to various reasons.

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This graphic shows the reasons that are holding accommodation providers back from showcasing sustainability.

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Familiarity with sustainable tourism among Italians 2011-2024
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Market size of the sustainable tourism sector in the U.S. 2023
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Impact of environmental sustainability on travel purchases in the U.S. 2025, by age
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Opinions about sustainable tourism in Norway 2018
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LATAM Airlines: investment in sustainable tourism 2016-2019
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Colombians' opinions on sustainable tourism practices 2023

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