Sponsored post by Booking.com

A Majority of Travelers Want To Do More for Sustainability

Booking.com's latest Sustainable Travel Report found that most travelers are willing to do their share for the environment and travel more sustainably. Specifically, travelers want to reduce their energy consumption and waste while they are on holiday. Many have also started to integrate sustainable thinking into their vacation planning, such as traveling outside of peak season to avoid overcrowding and opting for walking, biking, or taking public transport as part of their means of transportation.

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This graphic shows that a majority of travelers want to do more for sustainability.

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Share of consumers considering sustainability in Europe 2026, by product category
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