AI’s Promise for Travel: Personalization with Purpose

The leading way in which consumers want AI to improve their travel experience is through recommendations to avoid overcrowded destinations and peak times, according to 71% of respondents to a survey for the Booking.com Global AI Sentiment Report. Other results presented in the report present strong evidence that AI is becoming an increasing part of the travel experience, with 67% of travelers already using AI in some aspect of their travels, and of those travelers who use AI, almost all use it for planning or booking.