Snap's IPO valuation in context

Snap Is More Valuable Than These Household Names

After its share price soared 44 percent on its first trading day, Snap is now valued at $28.3 billion. That is nearly 70 times its total revenue for 2016. Even for a fast-growing tech company that is a lot. Facebook in comparison has a price-to-sales ratio of around 14.

As our chart illustrates, Snap is now valued considerably higher than many American household names. That includes companies such as Kellog’s and Harley-Davidson that have been around for decades and probably will be for decades to come.

Description

This chart compares Snap's IPO valuation to the market capitalization of selected well-known U.S. companies.

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Median firm valuation before IPO in the U.S. 2005-2023
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Number of unicorns globally 2024, by country
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Number of new unicorns worldwide 2014-2024, by region
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Emerging unicorns worldwide 2025, by industry
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New unicorns in the U.S. 2024, by market valuation
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AI share of total unicorn births worldwide 2015-2024

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