Snapchat - Statistics & Facts

Snapchat is a mobile photo messaging and multimedia sharing app which was released in September 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The app was initially launched to share impermanent pictures via private message 'snaps' that can be viewed for a user-specified length of time before becoming inaccessible. Despite its origins as a photo app, video has become an important feature of Snapchat. The company reported 100 million daily active users worldwide in May 2015, positioning it as one of the fastest growing social apps and networks worldwide. Snapchat also ranks as the most popular social media site among teenagers and young adults in the United States. During the second quarter of 2018, Snapchat reported 188 million daily active users worldwide.

The core feature of Snapchat is the creation of multimedia messages, referred to as snaps, which can consist of a photo or a short video, and can be edited with text, filters, stickers or other overlays. Snaps can be shared as a semi-public story, which is automatically shared with the user's contact list, or sent privately. Sending messages and photo snaps were the most popular Snapchat activities among active users worldwide.

Snapchat audiences are predominantly young, with the company reporting the majority of users to be aged less than 25 years and a sizeable portion aged 13 to 17 years. Overall, 18 percent of Snapchat users access the service more than once per day, and the app ranks ahead of Tumblr and Twitter in terms of U.S. user engagement.

The platform has also become a cornerstone of social media marketing towards teens and Millennials. Visually strong brands such as sportswear, beauty and fashion are leading the way in terms of Snapchat adoption. The platform generates the majority of its revenues via advertising and branded content. In the second quarter of 2018, Snapchat's revenue amounted to 262 million U.S. dollars.

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Infographics on the topic

Snapchat Infographic - Has Snapchat Peaked Too Early?
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