The core feature of Snapchat is the creation of multimedia messages, referred to as snaps, which can consist of a photo or a short video, and can be edited with text, filters, stickers or other overlays. Snaps can be shared as a semi-public story, which is automatically shared with the user's contact list, or sent privately. As of the third quarter of 2015, sending messages and photo snaps were the most popular Snapchat activities among active users worldwide.
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