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Snapchat - Statistics & Facts

Snapchat is a mobile photo messaging and multimedia sharing app which was released in September 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The app was initially launched to share impermanent pictures via private message 'snaps' that can be viewed for a user-specified length of time before becoming inaccessible. Despite its origins as a photo app, video has become an important feature of Snapchat. The platform has been a sensation among young people and 34 percent of U.S. teenagers surveyed in fall 2020 reported to be using the social network, positioning it first among other platforms. Snapchat was followed by TikTok and Instagram in terms of teenage use and ranks as one of the most popular social media site among teenagers and young adults in the United States. During the fourth quarter of 2020, Snapchat reported 265 million daily active users worldwide.

The core feature of Snapchat is the creation of multimedia messages, referred to as snaps, which can consist of a photo or a short video, and can be edited with text, filters, stickers, or other overlays. Snaps can be shared as a semi-public story, which is automatically shared with the user's contact list, or sent privately. Keeping in contact with friends and family was the most popular reason for Snapchat usage, followed by entertainment and news.

Snapchat audiences are predominantly young, with the company reporting the majority of users to be younger than 25 years and a sizeable portion aged 13 to 17 years. Overall, 54 percent of Snapchat users in the United States access the service every day, and the app ranks ahead of Twitter and Reddit in terms of U.S. user engagement.

The platform has also become a cornerstone of social media marketing towards teens and Millennials. Visually strong brands such as sportswear, beauty, and fashion are leading the way in terms of Snapchat adoption. The platform generates the majority of its revenues via advertising and branded content. In the fourth quarter of 2020, Snapchat's revenue amounted to 911 million U.S. dollars, which was the highest revenue of the company recorded so far.

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U.S. audiences



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