Methodology

Canada‘s Best Employers are identified in an independent survey applied to a vast sample of more than 8,000 Canadian employees working for companies with more than 500 employees in Canada.

The employees have not been consulted via their employers but anonymously through several online panels. By doing so, the employee could openly state his/her opinion, avoiding any influence from their employer.

Each employee was asked which firm or institution he or she works for in an open ended question and with an autofill-option. The survey was conducted on companies from all industry sectors and with more than 500 employees in their Canada based operations.

In total the survey took an average of 10 minutes to complete and the field period ran from CW 39 to CW 45 in 2020.

The evaluation was based on two distinct criteria:

1. Direct recommendations: Employees were asked to rate their willingness to recommend their own employers to friends and family. The responses were analyzed on a scale from 0 to 10, where 0 means "I wouldn’t recommend my employer under any circumstances" and 10 means "I would definitely
recommend my employer".

2. Indirect recommendations: Participants were also prompted to evaluate other employers in their respective industries that stood out either positively or negatively.

Moreover, employees were asked to give their opinions on a series of statements surrounding work related topics of e.g. working conditions, salary, potential for development and company image regarding their current employer. The rate of agreement/disagreement regarding the statements was measured on a 5 point Likert scale.

The 300 companies receiving the highest total scores are awarded as Canada’s Best Employers 2021.

For further information on the methodology please click here.