Now in its fourth year, Forbes Media, in partnership with Statista Inc., has recently published the World's Best Employers 2020 ranking.
To become part of this exclusive circle, employees around the globe were asked to access the survey via an online-access-panel and then rate employers in various dimensions, such as image, trust, gender equality, corporate social responsibility, culture and benefits. In order to identify the best employers globally, Forbes and Statista collected and analyzed more than 2 million detailed recommendations from more than 50 countries.
To ensure that you make full use of this increased profile, and to highlight your inclusion, Forbes has created licensing packages that include a special award logo, available exclusively to the listed companies.
Use the Forbes Logo…*
for your company website (e.g. HR sites)
on company social media pages, blogs, twitter etc.
in your job ads
in print & banner ad materials
in presentations and official documents (e.g. for potential employees and business partners)
in e-mail signatures and newsletters
The World’s Best Employers have been chosen based on globally administered independent surveys covering a vast sample of over 160,000 workers from 58 countries.
The employees have not been consulted via their employers but anonymously through several online panels. By doing so, the employee could openly state his/her opinion, avoiding any influence from their employer.
Each employee has been asked which firm or institution he or she works for, in an open ended question with an autofill option. Where appropriate, subsidiaries of larger entities have been combined for evaluation.
The evaluation was based on respondents willingness to recommend employer brands and their satisfaction with different work related statements. These questions were separated into two parts.
1. Direct recommendations: Employees were asked to rate their willingness to recommend their own employers to friends and family. The responses were analysed on a scale from 0 to 10 where 0 means "I wouldn’t recommend my employer under any circumstances" and 10 means "I would definitely recommend my employer".
2. Indirect recommendations: Participants were also prompted to evaluate other employers in their respective industries that stood out either positively or negatively.
The rate of agreement/disagreement regarding the statements was measured on a 5 point Likert scale.
In total the survey took an average of 8-12 minutes to complete and the field period ran from CW 26 to CW 31.
The 750 companies receiving the highest total scores are awarded as the World’s Best Employers by Forbes.
Use of the label in your promotional materials is only permitted unmodified and only for a period of one year. You may not attribute any statement of fact to Forbes other than your placement on the list in your respective industry. You alone are responsible for the admissibility of the commercial use of the seal under competition law; in this respect, Forbes and Statista give no guarantee and assume no liability. In consideration for payment, you (The Licensee) are hereby granted a nonexclusive, worldwide, non-transferable, non-sub-licensable license during the term of this Agreement for digital use rights (web posting, email, digital presentations, branded social media and similar) and print reproduction use rights (letterhead, sales materials, reports, white papers, brochures, posters and signage and similar) of the Forbes Logo (The Logo) pictured in this agreement. Use Rights specifically exclude television advertising rights which may be obtained separately from Forbes Media LLC (FM) by contacting email@example.com. Licensee acknowledges and agrees that The Logo and all right, title and interest therein, is and shall remain the exclusive property of FM. Licensee may not attribute any statement of fact to FM beyond your placement on the list in your respective industry. You alone are responsible for the admissibility of the commercial use of The Logo under competition law; in this respect, FM and Statista give no guarantee and assume no liability. Licensee shall not distort, misrepresent, alter the meaning of or otherwise edit The Logo. FM may terminate this Agreement upon 30 days’ written notice if Licensee materially breaches any of the terms of this Agreement; provided, however, that this Agreement will not terminate if the breaching party has substantially cured the breach to the reasonable satisfaction of FM within 30 days of a notice pursuant to this section. Upon termination or expiration of this Agreement, Licensee’s right to use The Logo shall immediately terminate and all rights granted to Licensee hereunder with respect to The Logo shall automatically revert to FM without further notice. This Agreement contains the full and complete understanding of the parties with respect to the subject matter hereof and supersedes all prior representations and understanding, whether oral or written. This Agreement shall be construed and the rights and obligations of the parties shall be governed by the laws of the State of New York, without reference to its conflict of law principles.