Methodology

For the first time, Newsweek, in collaboration with market research partner Statista, recognizes America's Most Trustworthy Companiesin 22 industries according to U.S. residents’ evaluations.

The Most Trustworthy Companies have been chosen based on a holistic approach to evaluating trust. The three main public touchpoints of trust have been considered: customer trust, investor trust, and employee trust.

The analysis followed a 3 step process:

1) Market definition: All stock listed companies headquartered in the US with a revenue over $500 million have been considered in the study. study.

2) Extensive survey: The basis of the analysis is an independent survey from a sample of about 50,000 U.S. residents, who rated companies they know in terms of all three touchpoints of trust. A total of 110,000 evaluations of companies has been submitted. The field period ran from CW 26 to CW 32 2021. A score has been calculated for each company that received a sufficiently high number of evaluations.

3) Vetting of companies: For each company with a score a detailed check for scandals has been carried out. Companies that were involved in any recent scandals or lawsuits relevant to a dimension of trust have been excluded from the analysis.

For further information on the methodology please click here.

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