Newsweek Best Online Shops 2023

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The Best American Online Shops were identified after passing a number of tests based on 51 objective and subjective criteria.

First, a list of more than 9,500 online shops in the United States was compiled using Statista and online databases, online directories and price comparison websites to identify the most relevant online shops. The online shops with the most American visitors in 2021 were selected as candidates for further evaluation. Online shops selling mainly digital goods (ex:,, subscription based shops, C2C marketplaces (e.g. ebay com), B2B online shops, showcase websites and online shops that do not display their site in English were excluded from further evaluation to allow a better comparison between them. The online shops were then organized according to their main product offering into 39 categories.

The online shops that passed the initial screening were then tested one by one in 41 objective criteria and 10 subjective criteria on 7 dimensions:


  • Structure Usability
  • Trust Security
  • Service Communication
  • Payment
  • Purchase Deliver
  • Technical Performance
  • Likelihood of Purchase


Alongside the objective test, an online survey of a panel of more than 6,000 American online shoppers was conducted to assess the appearance of the online shops on 10 subjective criteria (e. g. “The homepage is very clear and well structured”).

After the test phase was over, a sub score for each dimension was calculated. Based on these results, a score out of 10 was determined for each online shop.

The top 1,000 online shops with the highest scores were then awarded "Best Online Shops 2023" and listed on the Newsweek website.

For further information on the methodology please click here.



*Please note the following conditions:

The term of this Agreement is one year from purchase date.

In consideration for payment, you (The Licensee) are hereby granted a nonexclusive, worldwide, non-transferable, non-sub-licensable license during the term of this Agreement for digital use rights (web posting, email, digital presentations, branded social media and similar) and print reproduction use rights (letterhead, sales materials, reports, white papers, brochures, posters and signage and similar) of the Newsweek Logo (The Logo) pictured in this agreement.

The Licensee acknowledges and agrees that The Logo and all rights, title and interest herein are and shall remain the exclusive property of Newsweek.

The Licensee may not attribute any statement of fact to Newsweek beyond your placement on the list in your respective industry. You alone are responsible for the admissibility of the commercial use of The Logo under competition law; in this respect, Newsweek and Statista give no guarantee and assume no liability. Licensee shall not distort, misrepresent, alter the meaning of or otherwise edit The Logo. Newsweek may terminate this Agreement upon 30 days’ written notice if Licensee materially breaches any of the terms of this Agreement; provided, however, that this Agreement will not terminate if the breaching party has substantially cured the breach to the reasonable satisfaction of Newsweek within 30 days of a notice pursuant to this section.

Upon termination or expiration of this Agreement, Licensee’s right to use The Logo shall immediately terminate and all rights granted to Licensee hereunder with respect to The Logo shall automatically revert to Newsweek without further notice.

This Agreement contains the full and complete understanding of the parties with respect to the subject matter hereof and supersedes all prior representations and understanding, whether oral or written. This Agreement shall be construed and the rights and obligations of the parties shall be governed by the laws of the State of New York, without reference to its conflict of law principles.

All amounts described shall be in United States dollars and are net of all sales, use property and related taxes and customs duties.



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