Humans Account for Less Than 40% of Global Web Traffic
Global web traffic has increased sharply over the past few years. However, the majority of today's website traffic is not actually human traffic. More than 60% of website traffic can be traced back to bots that automatically browse websites for different purposes. Roughly half of all automated traffic comes from good bots, that search engines such as Google use to index a website’s content. The other half of automated traffic is malicious though, caused by content scrapers, spam bots or and other programs that mean harm.
Number of worldwide internet users from 2000 to 2013 (in millions)
Global number of worldwide internet users 2000-2013
Number of internet users in selected countries as of May 2013 (in millions)
Number of internet users worldwide in May 2013, by country
Market value of the largest internet companies worldwide as of May 2013 (in billion U.S. dollars)
Market value of the largest internet companies worldwide in 2013
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