Humans Account for Less Than Half of Global Web Traffic
Global web traffic has increased sharply over the past few years. However, the majority of today's website traffic is not actually human traffic. According to Incapsula's Global Bot Traffic Report, 56% of website traffic can be traced back to bots that automatically browse websites for different purposes. Roughly half of all automated traffic comes from good bots, e.g. search engine crawlers that index a website’s content. The other half of automated traffic is malicious though, caused by impersonators, content scrapers or other hacking tools that are used to steal data, spam websites or simply bring them down.
- Consumer internet traffic in North America 2015-2020Consumer internet traffic in North America 2015-2020
- Consumer internet traffic in Middle East and Africa 2015-2020Consumer internet traffic in Middle East and Africa 2015-2020
- Consumer internet traffic in Asia Pacific 2015-2020Consumer internet traffic in Asia Pacific 2015-2020
- Top 15 most frequently used websites in Sweden 2017Top 15 most frequently used websites in Sweden 2017
- Leading websites in the United Kingdom (UK) as of September 2013, by share of visitsLeading websites in the United Kingdom (UK) as of September 2013, by share of visits
- North America: mobile data traffic 2016-2021North America: mobile data traffic 2016-2021
- Asia Pacific: mobile data traffic 2016-2021Asia Pacific: mobile data traffic 2016-2021
- Western Europe: mobile data traffic 2016-2021Western Europe: mobile data traffic 2016-2021
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