Humans Account for Less Than Half of Global Web Traffic
Global web traffic has increased sharply over the past few years. However, the majority of today's website traffic is not actually human traffic. According to Incapsula's Global Bot Traffic Report, 56% of website traffic can be traced back to bots that automatically browse websites for different purposes. Roughly half of all automated traffic comes from good bots, e.g. search engine crawlers that index a website’s content. The other half of automated traffic is malicious though, caused by impersonators, content scrapers or other hacking tools that are used to steal data, spam websites or simply bring them down.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!