Internet usage worldwide - Statistics & Facts

Internet usage worldwide - Statistics & Facts

Statistics and facts on internet usage worldwide

Currently, more than 2.92 billion people worldwide access the internet, up from 394 million in 2000. The majority of global internet users are located in Asia, with Europe following in second place. Currently, more than 13 percent of worldwide internet users access the web from North America.

In 2014, global monthly internet usage amounted to 22.8 hours per month with strong growth rates in terms of mobile internet usage. Some of the most popular online activities are social networking, online search, online video and online shopping.

Facebook was found to be the leading social network with 1.32 million active users as of October 2014. Popular online content categories include search, multimedia, social networking and news, as well as online video.

The internet provides a platform on which multi-billion dollar internet companies, specializing in various online sectors, have formed, grown and expanded. Google, Facebook and Amazon are global market leaders in search, social networking and B2C e-commerce respectively. International companies Baidu, Rakuten and Alibaba are also internet companies consistently raising their global profile. In 2014, Google was the highest-valued internet company with a market value of 377 billion U.S. dollars.

The ever expanding e-commerce market is a huge attraction to internet users worldwide, as shown in the growth of e-commerce volume and consumer spending in selected countries. In 2013, the top 100 online retailers in the United States generated more than 221.09 billion dollars in web sales. According to industry rankings, Amazon was placed first with more than 67 billion U.S. dollars in online commerce revenues. Mobile retail is also one of the fastest growing online categories - in 2013, leading web-only merchants generated several billion dollars in m-commerce sales.

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