Reluctance to Pay for Online News Remains High
The 2014 edition of the Digital News Report, an annual publication issued by the Reuters Institute for the Study of Journalism, revealed that the willingness to pay for online news content remains remarkably low. Only 11% of the 18,000 online consumers surveyed for the study stated to have paid for any type of online news in the past year. According to the study, the absolute number of people paying for digital news remained almost unchanged compared to last year, after last year's study had revealed a significant uptick in paying news readers.
Over the past few years, online publishers have tried a number of ways to get readers to pay for online news content. Paywalls, metered paywalls and voluntary payments are among the methods tried and tested to finally convince readers that online content is worth paying for.
- Which offline news brands have you accessed in the last week?
Leading offline news brands in the U.S. 2015
- Which online news brands have you accessed in the last week?
Leading online news brands in the U.S. 2015
- Which of the following types of news is most important to you?
Level of interest in various news types in the U.S. in 2014
- Leading online news brands in the U.S. 2015Leading online news brands in the U.S. 2015
- News media revenue growth in the U.S. in 2011 and 2012News media revenue growth in the U.S. in 2011 and 2012
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