Consumers Still Trust Traditional Media Advertising Over Online Ads

Consumers Still Trust Traditional Media Advertising Over Online Ads

Even though online advertising takes up an increasingly large chunk of global advertising spending, it still lags behind traditional media in one key aspect: consumer trust.

Google is Closing the Gap on Facebook in Social Logins

Google is Closing the Gap on Facebook in Social Logins

The reach of Facebook and Google in the online world stretches way beyond the companies' own websites. Together, both companies account for 80 percent of social logins. Social logins enable web users to sign in on a third party website using an existing social media or email account.

Age Matters in Online Video Consumption

Age Matters in Online Video Consumption

This chart illustrates that online video consumption greatly varies across different age groups. Younger adults are much more likely to consume online video content then older ones.

Charlotte Tops Anti-Obamacare Ad Expenditure

Charlotte Tops Anti-Obamacare Ad Expenditure

This chart shows the 10 cities with the highest estimated spending on anti-ACA advertising in 2013.

Americans Consume 60 Hours of Electronic Media per Week

Americans Consume 60 Hours of Electronic Media per Week

While experts are busy arguing about when traditional TV should officially be declared dead, people continue to do what they have always done: they watch TV.

Netflix is Almost as Popular as Cable Among Young Adults

Netflix is Almost as Popular as Cable Among Young Adults

This chart shows the Pay-TV services American adults from different age groups subscribe to. While the majority of those aged 49 and older have a cable subscription, younger adults increasingly turn to Netflix, indicating that streaming services have a golden future ahead of them.

Things Could Get Worse For Print Publishers

Things Could Get Worse For Print Publishers

This chart compares the share of time American's spend with selected media to the respective medium's share of advertising expenditure, revealing that things may get worse for print publishers.

The Mass Media is the World’s Key Weapon for Tackling Tobacco

The Mass Media is the World’s Key Weapon for Tackling Tobacco

This chart shows worldwide coverage and the percentage increase in tobacco control policies.

The Digital Life of American Teens

The Digital Life of American Teens

They text, they tweet, they share whatever they do online. No generation before them has grown up as connected as today's teenagers. Here's a breakdown of what American teens do in the digital world.

Twitter's Top 5 Markets Account for 50% of Active Users

Twitter's Top 5 Markets Account for 50% of Active Users

This chart provides a geographic breakdown of Twitter's active user base. 24 percent of Twitter's users who actually tweet are located in the United States, Twitter's largest market by a wide margin.

Not Every Social Network Doubles as a News Source

Not Every Social Network Doubles as a News Source

Social networks such as Twitter and Facebook are not only used to connect with friends and acquaintances, but also to stay on top of the endless stream of news we are exposed to online. However, not every social network doubles as a news aggregator as this chart illustrates.

Snapchat Could Become the Biggest Tech Exit in a Decade

Snapchat Could Become the Biggest Tech Exit in a Decade

When Snapchat recently refused Facebook's $3 billion buyout offer, it also passed on the chance to become the biggest exit of an internet startup in the past decade. That crown belongs to Skype which was acquired by eBay for $2.56 billion in 2005.

Asia-Pacific Leads the World in Mobile Traffic Consumption

Asia-Pacific Leads the World in Mobile Traffic Consumption

Mobile phone users from the Asia-Pacific region consume the most data. Driven by entertainment applications such as YouTube, Youku and PPStream, the average mobile phone user in the region uses 1.1 GB of data per month.

The Internet's Most Popular Cats

The Internet's Most Popular Cats

If you are a regular user of Twitter or Facebook chances are you have seen your fair share of videos and photos featuring cute/cuddly/grumpy and/or funny cats. Here's our inofficial ranking of the internet's most popular cats!

Nearly 1 in 5 Kids Use Mobile Devices Every Day

Nearly 1 in 5 Kids Use Mobile Devices Every Day

We all interact with different kinds of media all day every day. But for most of us, it hasn't always been this way. Today's children grow up with an endless array of devices surrounding them and this chart illustrates how our youngest interact with media.

These Redditors Have the Best Karma

These Redditors Have the Best Karma

Whenever a Reddit user submits a link or votes up someone else's post on "the frontpage of the internet", he is awarded what Reddit calls Karma points. This chart shows the Top 10 redditors with the best chance of virtual afterlife happiness.

Forget Games! People Use Facebook to Connect With Their Loved Ones

Forget Games! People Use Facebook to Connect With Their Loved Ones

This chart shows that, despite all the functionality added over the years, people still use Facebook for the same reason that it was originally build for: to stay in touch with friends and family.

The Ellen Show is the Most-Followed Brand on Instagram

The Ellen Show is the Most-Followed Brand on Instagram

The Ellen Show is the most-followed brand on Instagram. According to analytics firm Nitrogram, the talk show hosted by comedian Ellen DeGeneres has 3.04 million followers, just edging out National Geographic at 3.03 million followers.

Facebook's Relevance Waning Among American Teens

Facebook's Relevance Waning Among American Teens

Facebook is no longer the most popular social network among American teens. According to Piper Jaffray's biannual survey among thousands of American teens, the world's largest social network has been replaced by Twitter as U.S. teenagers' favorite social platform.

Twitter Has a Quitter Problem

Twitter Has a Quitter Problem

Does Twitter have a quitter problem? Ahead of its IPO, scheduled for November, the company finds itself confronted with research that suggests its platform isn't sticky enough.

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