How Marketers Use Social Media

How Marketers Use Social Media

This chart shows which social platforms are used by marketers. It also shows how the use of social networks in marketing differs depending on whether it’s targeted to businesses or consumers.

Social Media is Important for Small Business Owners

Social Media is Important for Small Business Owners

This chart shows the percentage of small businesses using the following in 2013.

Americans Consume 60 Hours of Electronic Media per Week

Americans Consume 60 Hours of Electronic Media per Week

While experts are busy arguing about when traditional TV should officially be declared dead, people continue to do what they have always done: they watch TV.

Major Media Outlets Beef Up Their Twitter Activity

Major Media Outlets Beef Up Their Twitter Activity

This chart illustrates the growing importance of Twitter for the news media.

Apple Beats Competition in Cloud Media Usage

Apple Beats Competition in Cloud Media Usage

This chart ranks popular cloud media services by their reach among American internet users.

3 in 10 Americans Expected to Use a Tablet in 2013

3 in 10 Americans Expected to Use a Tablet in 2013

This chart shows a forecast of digital media usage in the United States in 2013.

Social Media Discussion of Presidential Candidates Is Largely Negative

Social Media Discussion of Presidential Candidates Is Largely Negative

This chart shows the degree to which the pre-election coverage/discussion of Barack Obama and Mitt Romney in traditional and social media has been positive or negative.

Things Could Get Worse For Print Publishers

Things Could Get Worse For Print Publishers

This chart compares the share of time American's spend with selected media to the respective medium's share of advertising expenditure, revealing that things may get worse for print publishers.

One Device to Rule Them All

One Device to Rule Them All

This chart shows the results of a survey among U.S. tablet owners regarding changes in their media and device use since they own a tablet.

Snapchat More Popular Than Twitter Among Millennials

Snapchat More Popular Than Twitter Among Millennials

This chart shows the most popular social media apps among U.S. millennials in June 2014.

People Spend More Time Looking at Screens Than Ever

People Spend More Time Looking at Screens Than Ever

This chart shows how Americans' use of screen media has changed between the first quarter of 2013 and the first quarter of 2014.

U.S. Tech Giants Dominated Headlines in 2013

U.S. Tech Giants Dominated Headlines in 2013

This chart shows the companies that received the most media coverage in 2013. Dow Jones tracks English-language print publications for mentions of the 150 public companies included in the Global Dow Index.

The Mass Media is the World’s Key Weapon for Tackling Tobacco

The Mass Media is the World’s Key Weapon for Tackling Tobacco

This chart shows worldwide coverage and the percentage increase in tobacco control policies.

Nearly 1 in 5 Kids Use Mobile Devices Every Day

Nearly 1 in 5 Kids Use Mobile Devices Every Day

We all interact with different kinds of media all day every day. But for most of us, it hasn't always been this way. Today's children grow up with an endless array of devices surrounding them and this chart illustrates how our youngest interact with media.

Consumers Still Trust Traditional Media Advertising Over Online Ads

Consumers Still Trust Traditional Media Advertising Over Online Ads

Even though online advertising takes up an increasingly large chunk of global advertising spending, it still lags behind traditional media in one key aspect: consumer trust.

Facebook is the No.1 Social Traffic Source for News Websites

Facebook is the No.1 Social Traffic Source for News Websites

This chart shows the percentage of traffic on American news websites that comes from social media sites.

Royal Baby Mediastorm Falls Short of U.S. Shores

Royal Baby Mediastorm Falls Short of U.S. Shores

This chart shows the percentage of Americans very/fairly closely following the story of the royal birth by age

Digital Keeps on Growing

Digital Keeps on Growing

The chart shows the year-over-year audience growth of U.S. news media in 2011 and 2012.

Cable Leads in Median Broadband Data Usage

Cable Leads in Median Broadband Data Usage

This chart shows the cumulative distribution of broadband traffic per user in the U.S. in April 2012, by broadband technology.

Europe Views China As World's Leading Economic Power

Europe Views China As World's Leading Economic Power

This chart shows the median view across EU nations on the world's leading economic power.

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