E-commerce penetration in Russia 2018, by area
According to an article in Russia post, cross-border sales still account for a majority of e-Commerce purchases in the country with major global players such as Alibaba, Amazon and eBay dominating the market. However, domestic companies such as Wildberries, which has been at top position in terms of online footwear and apparel sales, over the last few years, are fast gaining ground.