BRIC retail e-commerce sales 2023

This statistic provides the retail e-commerce volume in BRIC countries from 2016 to 2023. In 2018, the sale of physical goods via digital channels in China amounted to 636 billion U.S. dollars in revenues. Second-ranked India generated 22 billion U.S. dollars in online retail sales.

Retail e-commerce sales in BRIC countries in from 2016 to 2023 (in million U.S. dollars)

Characteristic	China	India	Russia	Brazil
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Release date

November 2018

More information

Region

Worldwide

Survey time period

2016 to 2018

Special properties

China data excluding HK

Supplementary notes

*Forecast
The e-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-Commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs and returns.

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