VoD subscriptions before and after launch of Disney+ in Sweden 2019
considered unsubscribing from Netflix.
On September 15, 2020, the video on demand platform Disney+ will be finally launched in Sweden, after postponing it by about five months. What can competitors such as Netflix and HBO expect, when Disney+ is entering the market with content not only from Disney itself, but also Pixar and Marvel Studios? A survey from 2019 found that Netflix would be especially impacted. It was forecast that the share of subscribers would decrease by four percent after the launch of Disney+. Additionally, one-third of people interviewed