Propensity to watch the Sanremo Music Festival in Italy as of 2020, by age group
A survey conducted in 2020 researched on the propensity to watch the Sanremo Music Festival in Italy in the last five years. According to the data, almost 60 percent of respondents aged between 18 and 24 years did not watch the festival during the five years prior to the survey. By contrast, the festival was more popular among the interviewees aged 35 years and older. In fact, 42 percent of respondents aged between 35 and 44 years watched more than one edition of the festival. Furthermore, 50 percent of interviewees aged between 55 and 64 years old watched more than edition of the festival in the last five years.